With the addiction epidemic sweeping the nation, there is big money to be made in the treatment industry, and it seems like everyone is trying to get a piece of the pie. Sadly, there is no shortage of scammers and slimeballs who want to take advantage of addiction treatment centers when it comes to marketing.
Unethical marketing of addiction treatment services and centers is one of the biggest problems in the industry today. Not only is the competition cut throat, but the situation is now so corrupt, Congress is calling on industry experts to shed light on just how bad it’s gotten in attempts to get the unethical practices under control.
If you’re in this industry, you probably know this corruption firsthand. From body brokers and lead buying, to Google My Business profiles getting hijacked, marketing in this industry isn’t for the faint of heart. Then there’s LegitScripts and unethical PPC companies. It’s hard to know who’s integral, who will actually help your facility get ranked higher on Google, and who will do itin the right way.
With all of these questions swirling, how can you focus on reaching the people who really need you? It shouldn’t be hard to keep your facility full because there are plenty of people looking for what you provide. But it’s like you’re in a battle, fighting against opponents who don’t play by therules. It’s hard to know what to do to win.