Case Study

How We Increased an Addiction Treatment Facility's Organic Traffic Value From $39K/mo to $124K/mo in 1 Year

April 21, 2021

This strategy is not ideal for all businesses.

It’s for addiction treatment facilities who want a highly-ethical, proven SEO strategy to get increased website traffic and more clients over the next 12 months.

In fact, the Google Concierge Strategy is the exact strategy we used to increase organic traffic from 3.8k/mo to 12.5k/mo (224% increase) in 12 months for an up-and-coming addiction treatment facility.

Proprietary SEO Strategy - Organic Traffic Chart

As you can see, this strategy got great results—even for a client in a really competitive industry that’s known for utilizing unethical marketing practices.

If you want to see the likes of 200%+ increase in organic traffic value (calculation of the expense that would have been required to achieve these same results through paid advertising) and nearly 1,000 new keywords ranking on the first page, then THIS is the SEO strategy for you.

Proprietary SEO Strategy - Traffic Value Chart

In this article, I’ll walk you through each of the three steps we always take to get these kinds of incredible results for our addiction treatment center clients.


(Note: I know you’re busy, and you need to protect your time. If you are more interested in actually running your business rather than managing a complicated relationship with Google, I recommend contacting us and we can do all of this for you.)

  • Google Concierge Strategy Overview
  • Step 1: Technical & Content Audit
  • Step 2: Asset Development
  • Step 3: Promotion Method
  • Bonus: Swipe File Download

The 3 Steps To Using “The Google Concierge Strategy” to Get Seriously Incredible SEO Results

There are three steps to execute The Google Concierge Strategy successfully:

Step 1) Initial Audits: Lay the Right Foundation So You Don’t Screw Up Before You Even Start

Step 2) Asset Development: Create an Arsenal of Content Weapons to Crush Your Competition Online

Step 3) Promotion Method: If You Do This, Google Literally Can’t Miss Your Content

Below, I’ll go through a breakdown of how each part of the strategy works. But first, let me tell you what in the world this has to do with being a “concierge.”

The Google Concierge Strategy: How to Give Google What It Wants, So You Get What You Want

Most people think Google is in the search engine business, but it’s actually in the reputation business.

What do I mean?

Well, Google is obsessed with being the BOSS at providing the fastest, most relevant, most helpful, absolute best answer to its user’s search queries.

That’s why it has invested in thousands of algorithm updates to become even more precise in its understanding of search intent and meaning.

Proprietary SEO Strategy - Google Algorithm Timeline

Google wants to be the best, and its strategy is working. Most internet users know it for its reputation as exactly that—the best.

Put it this way: there’s a reason you don’t go to Yahoo and Bing when you want quality results. Am I right, or am I right?

Proprietary SEO Strategy - Dominant Search Engine

So, bottom line: what Google wants is to be the most reliable option for users by giving searchers what they want, which is the best, quickest answer to their searches.

The key to our strategy is that we position ourselves as Google’s concierge to help it achieve its own goals. What we want is for Google to see us as its most reliable resource for quality content.

Here’s how that works…

If we know exactly what Google’s looking for (which we do), then we can make it basically impossible for Google not to pick our web pages to show as top search results.

By providing Google with quality resources that it can show its users (and therefore, helping Google in its effort to prove its reputation as the best), we gain authority and trust in the search engine’s eyes.

Proprietary SEO Strategy - Rank and DA chart

Our efforts to give Google what it needs to succeed and to cater to what it wants (just like a good concierge should) actually result in us getting exactly what we want too.

The more Google views us as an authority, the higher rankings we achieve.

So, the searchers are happy. Google is happy. We’re happy.

In the words of Michael Scott, this is basically a “win-win-win situation.”

Proprietary SEO Strategy - Win Win

Okay, now that we’ve cleared up what we mean by “concierge,” we’re ready to dive right in to our three steps.


Step 1) Technical & Content Audit: Lay the Right Foundation So You Don’t Screw Up Before You Even Start

Proprietary SEO Strategy - Technical AuditIt doesn’t matter how amazing your content is, if this stuff listed below is out of sorts, you’re not going to get ranked. That’s why these important steps are listed here at the beginning.

This is your foundation for future success. So, let’s jump right into it.

We always start with a technical audit.

The top three issues to consider during this audit are:

    1. Page Speed This is more important than you might think. Google really cares about providing searchers with page results that aren’t clunky. So, if your site is slow or if you have images that are taking forever to load, that stuff has got to get fixed.

    2. Canonical Issues This is often overlooked, but is extremely important. Getting your URLs established correctly will ensure that you’re not losing traffic to other domains for absolutely preventable reasons.

    3. Link Equity Issues Don’t relinquish your authority to other sites because of outbound links set to “follow.” When you get your SEO up and running, this kind of mistake would be like dumping in a fire hose of traffic at the top of your site, but then having a hundred tiny holes in the bottom, leaking it all out.

Once your technical audit is complete and any needed adjustments are made, it’s time to do a content audit.

Think of this as a state of the union for your current web pages.

There are basically two possible paths here.

  1. Work With What You Have If you’ve got decent content already, you might just need to spruce it up or make some strategic additions to it.This is a great place to start because you’ll be able to use what you have to get a head start and get results faster! Here’s how…

    • Establish your high value pages: Use Ahrefs to analyze URLs to figure out which pages already have a good chance for success.

    Proprietary SEO Strategy - High Value Pages

    • Establish your “quick win” opportunities: Find keywords that are already ranking on page one or two of search engine result pages (SERPs), but are not yet in the top three spots.

    Proprietary SEO Strategy - Quick Win Opportunities

    • Create an optimization plan based on high value pages + quick win keywords: This needs to be a thorough process of analyzing what is currently working/ranking in the SERPs, and then figuring out where your current content is missing the mark.Needed changes often include adding or adjusting content, getting strategic links into high value pages with keywords as anchor text, etc.If you do have some content to work with, then you’re going to be able to really hit the ground running using the steps above.

      We optimized it to better match search intent, then we hit the ground running, promoting it to rank higher.As you optimize, Google will take note that you’re getting those quick wins and that will lead to even more success.

      However, this strategy also works (but just takes a bit longer) if you need to start from ground zero.

  2. Start From Scratch If you are just getting started or don’t have much quality content developed yet, this will be your best approach.

    • Complete competitor gap analysis: Take your top 3-6 competitors and run a comprehensive content gap analysis on each of them. What are your competitors doing well, and where can you close that gap?
    • Consolidate your data: Take the raw data from your spreadsheet and organize the keywords into clusters around topics/themes.Since Google thinks of keywords in this way (as groups), being Google’s concierge requires you to operate in this way in order to be successful.For example, here we created a topic cluster for our client on the topic of “alcohol withdrawal symptoms.”

      Topic Cluster

    • Utilize existing pages: At this point, you may be able to consolidate multiple existing pages into one, improved piece of content to target a particular keyword grouping.Or, you might be able to refresh/build out the core of a single page that already exists (we’ll explain how to do all of this in step #2 of the Google Concierge Strategy).

    • Develop brand new pages: If you do not have anything to work with at all, you’ll need to literally start from scratch. But don’t worry—we’re about to walk you through how to do just that!

Okay, this concludes step #1 of the Google Concierge Strategy.

Getting the technical, nerdy stuff solidified is like laying the foundation for the rest of your SEO strategy. Conducting your content audit is like drawing up the blueprint for how to build the rest of the house.

If you don’t have this stuff dialed in, nothing else after this is going to matter. So make sure to give your best effort to this first, important step.


Now it’s time to really start thinking like a concierge. Step number two is all about creating and optimizing content that Google can’t help but love!

Step 2) Asset Development: Create an Arsenal of Content Weapons to Crush Your Competition Online

Whether you are refreshing existing content or starting from scratch, this second step is going to walk you through the steps necessary to create content that Google will LOVE!

  1. Research industry best practices: Go check out the SERPS to identify the shared characteristics of the content that is currently winning on Google.Look at elements such as:
    • Average content length
    • Subtopics
    • Semantic relationship between other keyword groups
    • Tone of the content (transactional, educational, how-to, etc.)You’re going to want to develop your content to align with these current standards. Basically, get to know what Google likes—and then give it more of that, but even better!

  2. Advanced schema markup: Using a standard plug-in to inject very basic schema is not going to get you the kind of results you need to beat competitors.Instead, we use a far more advanced approach that focuses on aligning your addiction treatment center with known topical entities.
    Remember, our goal is to serve Google just like a concierge. That means making Google’s life easier and providing no-brainer results for it to display.

    One really important way to do this (and this is something that no one will tell you…because most people don’t even know about this) is to make sure your brand is matched up, in Google’s eyes, with what it considers to be relevant “entities” related to topics you want to be associated with.

    Entities are different from keywords, although at first glance, they could seem identical. Sometimes the differences are as small as a single letter being either capital or lowercase.

    For example: drug rehabilitation is a keyword related to our clients’ industry. In order to improve their organic traffic value by 219%, we needed to write great content around this search term. But Drug rehabilitation (capital D) is actually a topical entity that we needed to align their brand with.Proprietary SEO Strategy - Entity Cluster


  3. Max out your content: Expanding basic, written content with plenty of rich media makes your post 1,257x more effective!…Okay, that’s not a proven statistic. But based on our experience, let’s just say this step is a game-changer.Here are some of the ways we like to max out content:
    • Create a related video, post to Youtube, and embed the video in the post
    • Create an audio recording of the content, publish as a podcast, and embed the audio in the post
    • Create a high quality infographic to add to the post and share on social

Why this step is so important:

  1. It makes your content so much more user-friendly, engaging, and it adds value to your site visitors. This increases important metrics such as time on site and conversion rate.
    Proprietary SEO Strategy - Podcast Metrics
  2. It signals to Google that your content is the end-all, be-all resource for this particular cluster of keywords. Remember, you want to develop the kind of content that will stop Google in its tracks. It should become the kind of page that just booms, “Look no farther! Everything you need is here.”
  3. It becomes a backlink magnet. Other sites will want to use your post as a resource when writing about similar keywords. That link juice is like gold in the SEO world.
    Looks like we’re back to that whole “win-win-win situation” thing.Proprietary SEO Strategy - M ScottOkay, it’s time to discuss our last point in this step #2, which is all about how to create killer content that is exactly the kind of content Google is looking for.

    Are you ready? Here it is…

  4. Make your content just plain BETTER: This does not mean just making your content longer, or simply slapping a video on your page and calling it a day.The best way to make your content better than the competition’s is to find a gap, and then fill it.
    • Can the information be organized in a more coherent way?
    • Is there a unique angle that you can take?
    • Where can this content be bolstered by current, compelling statistics?
    • Will the use of visuals add value to the delivery?

    Once you have a piece of content that you’re really proud of, it’s time to promote it! Let’s go to step #3—our last step— in the Google Concierge Strategy.

Step 3) Promotion Method: If You Do This, Google Literally Can’t Miss Your Content

First of all, we know that this strategy might seem like some heavy lifting up front. But we have some good news…

Because the content you’re going to develop is going to be so high quality, you don’t have to spend a huge budget or go super aggressive with promotion.

We actually recommend taking a gradual approach. You do not need to work yourself into a frenzy tackling a bunch of link building tactics all at once.

Tackle the low hanging fruit first, then wait and see how it performs. Then work on the next most accessible thing.

Continue this way until you’ve got a bunch of pages that are working, continuing to improve ranking, and building overall domain authority for you as well.

Proprietary SEO Strategy - Production Line

What kind of promotion do we recommend?

  1. Internal linking from relevant pages as an easy first step
  2. Press release to acquire authority backlinks
  3. Syndication of the content itself to platforms like Medium, etc.
  4. Syndication of podcasts to Soundcloud, Spotify, iTunes, Google Play, etc.
  5. Syndication of video to Youtube, Vimeo, etc.
  6. Syndication of infographics to sharing sites, social platforms, etc.
  7. Traditional outreach, such as broken/lost link building


Ready to Get Started (Immediately) With This Strategy to Increase Organic Traffic For Your Addiction Treatment Center by More Than 200%?

So, there it is. Those are the exact three steps that we go through for our addiction treatment center clients.This is how (in one year) we used this Google Concierge Strategy to get these incredible results for an up-and-coming addiction treatment facility:

  • 40% increase in brand new, competitive keywords ranking on page one

  • 224% bump in organic traffic

  • 219% improvement in organic traffic value

Now you know exactly what to do in order to put the Google Concierge Strategy to work for your business.

The only thing left to do is figure out how to implement it.

The good news is I’ve made that part super simple for you.


Here’s what you get when you download the Google Concierge Swipe File:

  1. A live example of how to pinpoint, using a fail proof strategy, which pages are your most powerful and have the most potential
  2. A tool that will do 90% of the competitor content analysis for you…in minutes (cliche GAME CHANGER here)
  3. A live example of an effective strategy to accurately cluster thousands of keywords into topical themed groups in no time flat
  4. A user-friendly tutorial on creating incredible “B roll” summary videos for your content
  5. A time-saving process for syndicating audio summaries to 24+ podcast channels (including Spotify, iTunes, and Google Play) with a push of a button

Want Our Help to Implement The Google Concierge Strategy in Your Addiction Treatment Center?

If you don’t have the time, expertise, or desire to do all of the above by yourself, we can become your “Part Time SEO Manager.”

Using the Google Concierge Strategy, we can help you grow your addiction treatment center over the next 12 months!

First, we’ll start by doing a technical and content audit of your site. Next, we will start developing linkable content assets. Finally, we’ll use our distribution network to get those content assets ranking on Google for you over the next 12 months.

What you need to be successful:

  1. Already running an established addiction treatment facility
  2. Looking to increase organic traffic by over 200% in 12 months
  3. Willing to spend money on asset development for a long term strategy
  4. Prepared for increase in leads with an effective sales process and qualified staff

We’ll discuss the treatment services you offer, your budget for asset development, the kind of content we can develop (or optimize) for your center. And most importantly, we’ll set up a plan to implement the proven Google Concierge Strategy to meet your growth goals!

Chad DeBolt