“Be Wary of Guarantees for Search Rank.” Back in the day, we used to actually be able to give guarantees. You could say, “oh yeah, I’ll get your number one in 30 days for this keyword.” But those days are long gone. That was an awesome time for people like us. But that doesn’t work anymore. So, anybody that can guarantee you rankings, it’s likely going to be for incredibly low competition keywords that no one’s going to be high fiving over, or they’re going to be super shady stuff that goes on behind the scenes that may increase your rank for a bit of time and then, it’s terrible.
So going back to the long game element of the article, the results will come if you have a sound strategy and if everything is in order. But to guarantee results should be an absolute red flag. It’s a red flag for us; when a potential client asks for that. We turn them down because we just know that they’re not the right client for us. So if an agency guarantees rankings, you should run to the hills.
In conclusion, the article mentions that finding the right fit is challenging. And we couldn’t agree with it more. We have never marketed our services ever. We’ve been in business for 12 plus years, and we are almost 100% referral-based. For this reason, it can be hard to find the right agency. It’s hard to find the right mix of people that understand your business and are actually super smart at SEO. And it’s one of the reasons why that’s all we do at Surchability. We’re never going to be an all-in marketing shop. Everything we do is solely geared towards helping you increase organic traffic. We’re never going to do paper click. We don’t do social media. We don’t do any of that kind of stuff. We’d rather be incredibly awesome at one thing. But we also know that we have to be empathetic to the client’s unique situations. So it is very hard to find a good agency.
There are countless stories in the graveyard of snake oil salesmen, where a lot of clients have said, “oh yeah, I did SEO In the past, and it stunk,” or “I wasted 12 months of monthly payments, and I don’t even know what I got for it.” I’m sure you’re familiar with that too. So, do your due diligence. These are definitely seven things that are really great high-level items to keep in mind when you’re thinking about an agency.
If you would like to speak to somebody about SEO or organic search that actually knows what they are talking about, and if you like the personality of Surchability, please fill out the contact form, and we’ll be more than happy to chat with you.