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If you're not at the top of the search results, your competitor is.

Get More Attention With Local and Organic SEO

Local SEO is perfect for businesses that rely on local customers, like medical practices and service providers. If your business has a physical location or serves a specific geographic area, Local SEO can boost your visibility, drive foot traffic, and increase local customer engagement.

Organic SEO is perfect for brands who want to be considered thought leaders, expanding brand reach, and drastically increasing brand authority with Google. It’s ideal for businesses looking to expand their reach beyond local markets, attract a broader audience, and climb higher in search rankings.

Why Local SEO Matters

In a world where local searches often lead to immediate action, showing up in local results is crucial. With 46% of all Google searches seeking local products or services and “near me” searches—up over 500% in recent years—investing in local SEO is a smart strategy.

If maximizing your marketing budget is a priority, then local SEO is a must. With some campaigns achieving over 500% ROI, there’s very little wasted exposure with this approach, making it an impressively cost-efficient strategy.

Don’t miss out on the customers right in your neighborhood—be the business they find first.

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Our Local SEO System

  • Local Market Research

    Begin by analyzing local search trends, identifying relevant local keywords, and assessing the competition in your area. This includes understanding the local customer base and their search behaviors.

  • Google Business Profile Optimization

    Claim, verify, and optimize your Google Business Profile. Ensure that all information is accurate and consistent, including your NAP (Name, Address, Phone number), business hours, and categories. Add high-quality images and encourage customer reviews.

  • Local Citations and Backlinks

    Build local citations by listing your business in relevant local directories and ensuring consistency across all platforms. Develop backlinks from local websites, blogs, news outlets, and community organizations to boost local authority.

  • On-Page Local SEO

    Optimize your website for local search by incorporating location-specific keywords into your meta tags, headers, and content. Create localized landing pages for each service area or location your business serves.

  • Monitoring and Optimization

    Continuously monitor your local search rankings, Google Business Profile performance, and online reviews. Use these insights to refine your strategy, addressing any changes in local search trends or competition.

Why Organic SEO Matters

Why Organic SEO Matters

While it takes time to see results, the traffic generated through organic search is more sustainable and leads to consistent sales without ongoing ad spend.

Organic search accounts for 53% of all website traffic, with top organic listings capturing 99.1% of clicks on SERPs—making it a crucial strategy for long-term growth.

Our Organic SEO System

  • Discovery

    This initial phase involves in-depth research to understand your current SEO standing. Including analyzing search volume, finding SEO opportunities, studying the competition, and assessing the feasibility of various strategies.

  • SEO Strategy

    We develop a detailed SEO strategy based on the discovery phase findings. Outlining key issues and setting specific goals. Improving search engine rankings and boosting organic traffic.

  • SEO Foundations

    This step focuses on implementing the foundational elements of SEO. Optimizing on-page content, improving internal linking structures, and addressing technical issues that may hinder search engine performance.

  • Link Building

    A crucial part of the SEO strategy, this phase involves building high-quality backlinks to your site. Including analyzing competitors’ backlinks, engaging in guest posting, and employing other white-hat link-building techniques to enhance domain authority.

  • Monitoring and Observation

    The final step involves continuously monitoring the performance of the implemented strategies. Adjustments are made as needed to ensure sustained traffic growth and improved rankings, leading to measurable and significant results for the client.

Ready to Dominate Your Market?

Whether you're a single-location business or a multi-location chain, our Local and Organic SEO services help you connect with
your target audience and grow your online presence. Surchability ensures you're seen by the right people at the right time.

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