If getting high authority domains linking to your website is like having the captain of the high school football team thinking you are cool – then this next element is like having Tom Brady vouch for your coolness.
This strategy comes from Google itself.
If you are a local business, with a physical location, then your Google My Business listing is your single most important asset (in some regards even more important than your website).
This is because Google My Business is what we call an Entity Hub.
To realize the power of an Entity Hub you need to first understand what an Entity is…. according to Google.
What we are about to briefly discuss is some of the most cutting-edge SEO knowledge available today. Most agencies don’t even know about Entities let alone know how to leverage them for your benefit.
Entities are a way for Google to index and categorize the bajillion various elements that are online.
Think of it like the card catalogue at the library back in the day.
As the internet grows at ridiculous rates every day, Google needed to come up with a way to categorize everything in a fast and easy way.
In the basic sense, Entities are broken down into person, place, or a thing. Yes, there are nuances in each broad category but those are the three main kinds of Entities.
OK, back to Google My Business being an Entity Hub…
An Entity Hub is a place where more than one Entity comes together (extremely powerful).
The three Entities that come together in a Google My Business listing are:
- Brand (name of company)
- Geography (Philadelphia)
- Niche (Lasik or Lasik surgery)
If you do this part correctly you are essentially forcing Google to think of your brand, your service, and your location as the same single Entity. The result of which is you ranking for any keyword related to your niche in a hundred square mile radius of your physical location.
The second element of leveraging Google My Business properly is trust.
You see, in order for a business to actually claim a Google My Business listing, they need to prove to Google that they are indeed real.
The most common way Google proves that you are who you say you are is by verifying the business’ address via postcard.
This eliminates a large majority of potential scam websites that Google would need to worry about. So if you are able to jump through the proper hoops to establish your credibility with Google, your brand (and therefore website) becomes trusted by Google.
So now that you understand the power of Google My Business, it’s time for a quiz.
With the Join or Die Method, we were able to exponentially increase trust with Google for all of the brands, just by leveraging their GMB listings together.
The more Google trusts you, the more it will rank you.