That interaction between a person and a website seems out there and really makes no sense, until you realize that that’s exactly what happens on a lot of websites every day.
Let’s face it, most websites are lucky to even have a call to action anywhere on their pages – but when they do it’s most likely asking for the visitor to schedule a call right away (or something equally as aggressive).
Just like in relationships, most website visitors aren’t ready “to get married” right away. You need to wine them and dine them for a bit. You need to lead with value and GIVE them a reason to WANT to marry you.
Sure there will always be a percentage of visitors who will contact you straight away, but a large majority of visitors would much rather have an option with a smaller commitment to start,