What do you get when a client has the desire to be the king of their category and has totally bought into the Surchability strategies and philosophy?
In just 1 year:
- 775% increase in organic traffic
- 575% increase in organic keywords
In just 5 months:
- 73% increase in organic search users
- 74% increase in organic search new users
- 72% increase in organic search sessions
- 98% increase in organic search conversion rate
- 241% increase in organic search goal completions (Leads)
This client was brand new to the outpatient addiction treatment space and was determined to change the way addiction treatment was practiced in the US. They needed to get their unique message out to the masses, and more specifically into the geographic areas where their offices were physically located.
Their initial plan was to basically do what everybody in addiction treatment does – get LegitScript certified and jump straight into paid ads. That was going to be their main driver of new leads, with SEO and content marketing playing a less significant role.
Surchability was brought in fairly early into the company’s existence via referral from another addiction treatment client.
The first version of their website was already built out using a drag and drop website builder, but was severely lacking in content, sound backend architecture and overall just really limited everyone in what they were able to do.
We decided instead of being the grim reaper and telling the client that they needed a complete website rebuild that we would just take the first website as far as we could go.
The one thing we COULD control was content and we knew we already had a strategy that works like gangbusters when it comes to content.